Facebook Conversion Pixel Changes! Introducing a new Facebook Pixel? | TeeIncome

Facebook Conversion Pixel Changes! Introducing a new Facebook Pixel?

You are using Facebook conversion pixel, and want to transit from old conversion pixel to new pixel

Do you want to track your Facebook Ads performance then start using Facebook Pixel’s

Facebook Pixel is making everything easy for the marketers and local businesses to track, monitor and measure their Fb Ads Conversions using their Facebook Business Ad Manager accounts.

You will understand in this article about how to install new Facebook pixel in pages or websites, How to track the conversion and How to optimize cost per conversion rate from your running Facebook Ad Campaign

What’s happening to the old conversion pixel?

facebook-new-conversion-pixel

To best position your business for achievement, Facebook made one Facebook pixel that joins both the change following pixel and the Custom Audience pixels, and empowers them to assemble more solutions for you going ahead. To ensure you’re utilizing the most ideal devices, Facebook is evacuating the transformation following pixel in mid 2017. For transformation following, improvement, and remarketing, we prescribe moving up to the Facebook pixel at your most earlier convenience

Here’s a full rundown of components the Facebook pixel gives you, contrasted and the more established pixels:

  Conversion tracking Conversion optimization Audience retargeting Dynamic ads Custom conversions Advanced matching
Conversion tracking pixel Yes Yes No No No No
Custom Audience pixel No No Yes Yes No No
Facebook pixel Yes Yes Yes Yes Yes Yes

What changes comes with Facebook’s New Pixel?

Each of the Facebook Ad manager’s account is associated with only one pixel which is a syntactical tracking code which will be placed in your website/pages in order to track the performance. You can install the same new Facebook Pixel on your multiple websites and facebook will track those sites separately and will show stats for each of them.

With the previous tracking pixel you could share website conversion pixels with other Facebook Ads accounts so that multiple people could track those conversions in their ad manager. You still can share the pixel but only through the Business Manager.

You’re able to include a most extreme of 20 custom conversion to your ad manager, yet you can’t delete them (as of this). So pick which custom conversions you need to track painstakingly (update about this later).

You can put the standard event codes on unlimited website pages, so on the off chance that you have heaps of various changes to track, you might need to concentrate on utilizing the standard event codes (update about this later).

The old conversion tracking pixels kept on working til mid-2016 if you have installed on your site. In any case, it’s a smart thought to move everything to the new pixel and delete the old code since the new pixel code loads three times speedier, as per Facebook.

#1: How to Install the New Pixel?

The primary thing you have to do is to install the new pixel on your site. This is the simple part if you have used the Facebook pixel as a part of the past. To start with, explore to the Ads Manager and after that follow below steps:

Click Explorer sign near “Ads Manager” and select “Pixels” from the Tools Menu.(see image below)

how-to-install-facebook-pixel

On  Facebook Pixel page, click Actions and select View Pixel Code from the drop–down menu.(see image below)

facebook-view-pixel-code

A pop-up will appear, copy the pixel code that is in the top box.(see the image below)

facebook-pixel-base-code

Now you need to go to your website html editor and past the facebook’s pixel codes between the primary header tag. If you are using WordPress content management system (CMS) on your website then it will be easy to add the codes with the help of plugins like PixelYourSite Plugin etc. or you may add codes from header.php file and edit the file and save it, that option is under Appearance > Themes > Editor > Header.php . If you still find trouble doing this, you can get help from webmasters or freelancers and share your pixel codes to them from your Actions > Share Pixel.

Your Pixel will get activated after receiving traffic on your website/pages on which pixel codes have been placed, sometimes it takes few hours for pixel to get activated due to lack of server responding, well it is usual thing.

facebook-active-pixel-traffic

You can also use Chrome extension for help troubleshoot Facebook Pixel Helper

#2: How to Choose a Conversion Tracking Method?

Up next what you need to do is just to  choose and set up the way you want to track your campaign conversions. Choosing a conversion method mean to choose a specific event from choices of events as options that happen on your website and which you want to track through your dashboard/console, for example you want to track the events from your website for events such as purchase event, add to cart even, email newsletter opt-in event, view content, search, add to wishlist, initiate checkout, add payment info, leads, complete registration and other events.

You can start tracking all these events from your Facebook Manager Dashboard and Create Custom Conversion Tracking Events for your facebook ad campaign.  The pixel doesn’t track from individual Facebook posts. In any case, the advantage is that you’ll know precisely which advertisement is changing over the best for you.

Start Tacking your Facebook Campaign Performance you need Primarily two things in place which are :

  • Install Facebook Pixel into your website (Primary Important Step)
  • If you want to track events like purchase, checkout, opt-in, leads and info submission events then you need to have a Welcome or Thank you page. For such events you should install your pixel into these pages rather than anywhere else. Believe me this the most effective trick and saves a lot of money.

lets have an example for an instance, if you have people signing up for a webinar then to strictly track all those people which are only opting from facebook ads for your webinar, you need to redirect them to a thank you or welcome page (refer image below) on your website when they’re finished signing up where the pixel is installed. And also it helps facebook better track the completion of action for which you are paying them.

thank-you-page-pic

There are few points that are to be noted before launching a campaign or setting up tracking pixel and events:

You can not track Facebook ad conversions on other people’s website or pages (like Amazon etc) because they are not under your control and you can not put your pixel those websites. Although there are websites which provides pixel tracking option in their console (websites like Teespring, Represent etc).

With the new Facebook pixel, you have two options to track the conversions:

  • Track Conversion with Standard Events – The standard event method involves adding an extra bit of code to the base code. You add the standard event code only on the pages where you‘re tracking a specific event (a thank-you page, for example).
  • Track Custom Conversions – You use a URL rule for the custom conversion method; it doesn’t require any extra code added to thank-you pages. But you’re limited to creating 20 custom conversions. This method is ideal if you don’t have many events to track and don’t want the extra hassle of adding the standard event code to your website.

You’ll need to implement one of above two methods to track conversions.

Standard Event (Conversion Tracking)

Its the basic and most easy to implement method if you have control on a website on which you want to implement it. You can add any number of standard events as much you want to track it on your website/page (unlike custom conversion tracking).

facebook-standard-conversion-events

The page on which you want to track your facebook visitors, add a line of code to the base code of facebook pixel that is installed already, right just after the page view standard event that’s by default in the code. Record how it will track site hits on each page of your site effectively, because of the reality that your pixel is on each page.

facebook-standard-event-code-and-base-code

Note that the content in blue (1234567890) will be supplanted with your own particular pixel number when you take after the procedure in Step 1. To be clear, the standard event code is not in brackets; the picture is highlighting where the standard occasion code goes.

Below is a list of the all the standard event codes that Facebook provides:

Name Description Event Code
ViewContent Track key page views (ex: product page, landing page or article) fbq(‘track’, ‘ViewContent’);
Search Track searches on your website (ex. product searches) fbq(‘track’, ‘Search’);
AddToCart Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq(‘track’, ‘AddToCart’);
AddToWishlist Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq(‘track’, ‘AddToWishlist’);
InitiateCheckout Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq(‘track’, ‘InitiateCheckout’);
AddPaymentInfo Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq(‘track’, ‘AddPaymentInfo’);
Purchase Track purchases or checkout flow completions (ex. landing on “Thank You” or confirmation page) fbq(‘track’, ‘Purchase’, {value: ‘0.00’, currency:’INR’});
Lead Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq(‘track’, ‘Lead’);
CompleteRegistration Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq(‘track’, ‘CompleteRegistration’);

Once you’ve installed the additional piece of code to your pixel on that page, you’re finished with this step. Note that you can utilize a blend of standard events and custom conversions in the way you do performance tracking.

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If you have old conversion tracking pixels installed on these same thank-you pages already, then it’s a good idea to remove those pixels unless you are still using them. Too much code will slow down your site and affect its loading speed.

Custom Event (Conversion Tracking)

The other approach to track Facebook conversions is from an advertisement is to utilize a custom conversion rule. Custom Conversion Tracking permits you to track and optimize for conversions without adding any additional code your website.

To create a custom conversion events for your ad from your Ads Manager:

Click Tools > pixel > Create Conversion > select Set Up Conversion Tracking.

facebook-custom-conversion-events

Click and Select Track Custom Conversions.

A screen popup will appear where you have to create your custom conversion event. As you can see the the image below there are input required and your pixel id is also being shown in same way as it is in my case. You have to add the rule that you wan to track. If you want to track a particular page then select URL option and enter the web address of the page and don’t miss using the protocols like www or http or https. And if you are tracking several pages like thank you page or other pages just enter their web addresses and select url contains option (refer image below).

facebook-custom-conversion-setup

Now select a category for your custom conversion and click Next.

Give your custom conversion a name. You can make the name descriptive so you know exactly what the conversion represents.

Next, add a conversion value if applicable (optional).

Finally, click Create to finish the process.

facebook-custom-conversion-checkout-event

After this step you can use facebook custom conversion events in your ads, and you will also see traffic to the pages specified by you in url contain rule.

#3: Create an Ad Campaign for Website Conversion

Since you have your conversion method defined and your pixel installed, you are now ready to track your conversions!

Go to and click Create Ad Button in Green upper right corner of the Ads Manager dashboard. Then follow below steps:

Select the Increase Conversion on Your Website from all the options available.

facebook-marketing-objective-options

Name your Ad set or Ad campaign first so that you remember it by the name you chosen while creating it.

Next, you are directed to choose the conversion. Most confusing thing is that all the different conversions tracking methods are all listed together by a common pixel, these consists all the custom conversions that we have created for our thank you page. But they will never show up until you create them for your convenience.

In the image blow you can all three sorts of conversion tracking listed: the custom conversion, tracking using standard events and the previous conversion tracking pixel.

facebook-choose-a-conversion-method

From here, you set up your ad campaign the very same way you’ve done before: Select your targeting in your ad set and set up the imaginative piece of your Ad  (picture and content) at the Ad level.

Once you’re done arranging your promotion set and advertisement the way you want, click Place Order to begin running your Ad campaign promotion through Facebook.

facebook-website-conversion-optimization

There is a thing to be noted that’s your Ad will automatically be set up to enhance and optimize for website conversions at the ad set level. You can anytime change the bidding method, but your conversion will still be tracked through manager dashboard.

#4: Track Ad Conversions and Cost of Conversions through your Facebook Ad Manager

After your getting your Ad approved and start running, the final step is to track the ad performance through your advert report so you know when your ads are helping to get conversion and the rate of conversion and how much each conversion costing you.

Facebook now and again gets the columns right in the Ads Manager area as per what you’re advertising, however the most ideal approach to ensure you’re looking at the right stats is to customize your columns. Go to the columns area and select Customize Columns from drop down menu.

facebook-ads-customize-column

Presently you’ll see a pop–up box with the majority of the diverse stats you can select. Pick the stats you need to see, and after that, in particular, look down to the Websites column in the center column (or select Websites in the left column to jump there).

facebook-report-ad-conversion

You can see that the diverse choices you can choose from the three sorts of conversions available: Standard Events, Custom Conversions and Old Conversion Tracking Pixels. And select the ones that you need to have in your report.

Additionally, ensure you look down to the Websites: Cost Per Action segment beneath that, and select the same pixels you picked so you’ll perceive how much each conversion costs you from each of the Ads. Presently you will be able to make right choices about which ad is converting at the best price for you and you can take decisions based up on that in your favor.

When you’re set selecting your columns, click Apply in the lower–right corner, and your report will show up with the correct columns.

facebook-ad-campaign-reports

For easier viewing in the future, save your report by clicking Save next to the custom configuration you just created. You can make it the default view after you save it.

Recommended reading : 20 Best Ways to Make Money Online from Home in 2017!

Conclusion and Final Thoughts

The most important thing for conversion is re-targeting of Facebook Ads, that i will explain in my next article through Tee Income . As per this article if you already know till step 2  then you can directly jump to step 3 and step 4 which includes better creation of ads and tracking of Ad conversions and Ad reports.

The audiences and tracking start after you install the pixel code. So install the code as soon as possible if you want to target people who have visited your website.

While tracking the conversion of your facebook ad campaigns, you will see clearly the advantage of using the ads mainly for leads, opt-ins and sales. You can also improve your ad strategy to decrease your cost per conversion by split testing your ads and optimizing your budget to focus on the ads that are actually working for you.

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